Now Hiring - Vice President of Sales & Marketing in Troy, NY

The United Group of Companies, Inc. – celebrating over 50 Years in Business - specializes in all phases of real estate: development, financing, construction, and property management. Our unique Company delivers a high-quality product and high-end resident experiences within active adult senior living, student housing, multi-family communities housing, commercial properties, and mixed-use neighborhoods . UGOC, and at times with joint-venture partners, has developed and financed over $5 billion dollars of real estate projects, acquired more than $500 million in projects and managed 1.5 million square feet of commercial space and over 20,000 apartments units.

We are honored to have been voted by our employees as one of the Albany Times Union's Top Workplaces for seven consecutive years, along with being named a national Top Workplaces USA employer for three consecutive years, most recently for 2023. We have achieved this recognition by fostering a culture of leadership and accountability, offering a unique environment to our employees that cultivates individual growth and rewards performance.

To learn more about us: [please apply online] class="jobSectionHeader"> Join Our Team!

We have an immediate need for a Vice President of Sales & Marketing to join our team at our Corporate office in Troy, NY. This is a full-time role, reporting to the Chief Executive Officer.

Key Responsibilities:

Strategic Marketing

• Establishes and oversees marketing plan strategies and provides strategic direction and insights into the annual marketing budgets for all properties.
• Ensures advertising initiatives are focused, express meaningful brand attributes, and effectively connect with key audiences.
• Designs and develops marketing plans in accordance with established budgets for properties in collaboration with the responsible Regional Manager and/or Field Marketing Manager.
• Leads efforts to enhance lead generation results and sales and marketing funnel optimizations.
• Oversees the conceptualization and design of printed collateral, advertising campaigns, press releases, etc. for general marketing purposes, public relations opportunities, trade shows, etc.
• Partners with outside vendors, designers, writers, and creative teams; negotiates financial arrangements with selected advertising services.
• Partners with Management teams to generate new business contacts, marketing ideas, competitive shops, inside and outside sales efforts to increase occupancy for residential and commercial properties.
• Supports Site Management + Property Staff to execute stated marketing plans and overall advertising and marketing strategies that support rental of 100% of the units at the highest possible market rates.
• Responsible for maintaining a positive representation of the Company and its services in the business communities which we serve with centers of influence. Represents the Company regarding selected professional/civic organizations, Chambers of Commerce, IREM, Local and State Housing Agencies, etc.
• With direction from Management, implements marketing promotions, initiatives, and sale plans of new assets in their lease-up phase, minimizing the lease-up period timeframe in achieving 100% of occupancy.
• Oversees and provides leadership within the Marketing department to ensure quality production and delivery of materials on time and within budget.
• Builds relationships across the organization and with clients that contribute to the growth and overall success of the company.
• Oversees corporate marketing initiatives that help grow the brand, attract and retain talent, and grow United Group’s position as an industry leader.
• Oversees and manages digital advertising across the portfolio.

Marketing Shared Services

• Oversees the development of advertising and marketing collateral for print and electronic media outlets in accordance with marketing and operational plans and budgets.
• Oversees communications and public relations to ensure Socially FIT programs are utilized effectively and consistently in conjunction with scheduled marketing events and activities.
• Audits and ensures marketing efforts and marketing reporting is compliant with all fair housing rules and regulations.
• Designs, re-designs, and/or manages value added marketing programs enhancing product value for the Management company.
• Assists Regional Managers and/or Field Marketing Managers with any marketing, retention plan or activity needing additional assistance or support.

Job Overview + Qualifications

• Job Type + Compensation: Vice President of Sales & Marketing; $160K - $175K (salary commensurate with level of experience)

• Schedule: Full-Time - Monday through Friday; Travel required as needed
• Required Education: Bachelor’s Degree in Marketing or related field preferred
• Required Experience: 8-10+ years of experience in marketing with a proven track record of marketing/sales success
• Experience in multifamily and senior housing preferred
• Excellent oral and written communication skills; attention to detail
• Presentation skills including speaking in front of public groups, employee training and development, and community leaders with ability to clearly communicate and present to senior management and owners
• Understanding the creative process and the ability to communicate, direct, and conceptualize creative marketing campaigns
• Mathematics skills and capability to prepare budgets and price compare marketing and advertising costs
• Demonstrates current working knowledge of Federal, State, and Local laws, including all applicable Fair Housing regulations, pertaining to the marketing of residential and commercial leasing

Benefits + Perks

• Benefits: Medical, Dental, Vision, Life Insurance, 401k Match (4%), PTO
  • Medical – Company Paid Highmark BlueShield of Northeastern NY with HSA option; eligibility 1st of the month following 60 days
  • Dental/Vision – Company Paid Guardian; eligibility 1st of the month following 60 days
  • Life Insurance – Company Paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 60 days
  • Retirement Plan – Voya Financial; Eligibility After 1 Year of Service; 4% Company Match
  • Additional Benefits – Employee Assistance Program; United Concierge Medicine (telemedicine service, including Mental Health); Calm App Premium Subscription; Learning Care Group (childcare tuition discount); Tuition Assistance Program
  • PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (40 Hours; escalated based on years of service up to 160 Hours); eligibility after 90-day Introductory Period
  • Holidays – 10 Company Paid Holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class covered by law.